European initiative PopCures

Pop culture meets nature,

health and relaxation.

PopCures Relaxation:

Traditional destinations as model regions

„Dance is the hidden language of the soul.“ — Martha Graham

The PopCures initiative is committed to the generations in Europe inspired by pop culture. PopCures is defined as a mixture of classic spa treatments combined with cultural therapeutic aspects, naturopathy as well as health-promoting pop culture activities and the use of innovative technologies.

She was the first pop star. The dancer and choreographer Isadora Duncan was a dazzling figure at the beginning of the last century. Icon of the women's movement and one of the founding mothers of modern dance.

What is PopCulture?

Pop is to be understood in its literal sense as a popular culture that is not limited to music. Painting, literature, photography, performing arts, design, fashion, comics, etc. are also included.

"The freedom of thought, action and development, the idea of equal opportunities in an increasingly technological environment of growth - that was the sense of the times in pop culture".

Until the early 80s, pop culture was still a counter-movement for self-determination, noticeable in fashion, art, design and music.

The role of music in PopCulture

The development of pop music is closely linked to social and political changes. In each era, music has taken up important themes such as freedom, rebellion, love, political discontent or social justice. PopCulture and music influence each other and shape the identities of entire generations.

Music path leader PopCulture:

Folk, Protest Songs, Blues, Soul, Merseybeat, Punk, New Wave, Rock, Hardrock, HeavyMetal, Beat, Doo-Wop, Rock'n'Roll, R&B, Pop- subcategories as Art Pop, Brill Building, Bubblegum Pop, Dance-Pop, Electro-Pop, Europop, JK-Pop, Latin Pop, Progressive Pop, SynthiePop, Space-Age Pop, Sunshine Pop and Teen Pop as well as Rap, House, Techno, Hip-Hop, and many more.

Music remains a central engine of pop culture, embracing and reflecting the social values, desires and struggles of each era. From the rebellious tones of punk to the rousing rhythms of hip-hop – the diversity of pop music shapes the attitude to life and identity of people worldwide and is constantly evolving

Der PopCures Song Riverwood Dreams